This is a globally allotted launch created from rare stocks, together with whisky from ghost distilleries which might be no longer in operation. A lot less than 888 bottles had been designed around the world.

The end result observed glass getting hand-blown right into a teardrop form. For The very first time within the brand’s history, the iconic square Johnnie Walker bottle has actually been reformed. 

Diageo’s experimented with sustainable packaging prior to—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle would be the tip of your spear for glass—specifically for firms wishing to promote in Europe.

Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dim chocolate and florals

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This tends to create a discreet opening through which the bottle may be eradicated. Right after pouring a glass of the uncommon, specifically blended whisky, we invite you to definitely return the bottle to its cradle—its organic resting put plus a testomony to purposeful design and style.

In the midst of its 5 years of exploration, the model has actually been granted a British isles patent4 and to really encourage even more development in the industry – As well as in a first for Diageo – a license for the patent will likely be supplied on a royalty-free foundation to any individual on earth who wishes to share in these discoveries.

Together with redesigning the glass, thought was provided to how the bottle will be designed and transported. 

Weighing 180 grams, the Blue Label Ultra bottle is a glimpse into the way forward for sustainable luxury spirits packaging

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This can be a globally allocated launch constructed from unusual stocks, together with whisky from ghost distilleries that are now not in operation. Lower than 888 bottles were being designed around the globe.

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo Along with this, Diageo has announced that a royalty-free license to the patent will be offered to anybody who wishes to affix Johnnie Walker in its mission. Lindley mentioned: “As opposed to hold this new knowledge near our chest, we’re thrilled to offer a royalty-absolutely free licence to our granted United kingdom patent to the planet.

We uncovered that the lightest, strongest glass bottle you may make with out compromising longevity is actually a teardrop condition.

The expose of Johnnie Walker Blue Label Ultra alerts the brand’s commitment to innovation, with hopes that the ground-breaking layout could encourage the more deluxe, lightweight, and lower-carbon whisky bottles of tomorrow. 

“You could say It can be valuable that we’re acquiring in advance on the curve with all of the legislation. But we’d started out [Ultra] just before [PPWR procedures] were published,” states Lindley, adding that it’s critical for Diageo to prioritize mainly because it’s a “major transform for [all our liquor classes] to become thinking about minimum amount attainable packaging excess weight.

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And also this, for The very first time in Diageo’s heritage, a license to our patent for mild-bodyweight glass beverage containers will likely be presented on the royalty-free of charge basis to all as a means to really encourage progress in the wider industry.